The tourism product is developed, funded, managed and marketed by both private and public
sector entities such as government ministries, tourism authorities, hotels and Destination
Marketing Organisations (DMO‟s), all having their own ways of dealing with the product,
own limitations and resource-based challenges. A tourism destination‟s characteristics and
industry are highly affected by regional and local politics and policies, and are made up of a
multidimensional conflation of macro- and micro-product features that are developed